Digital Trust is a make or break for your business
In today’s digital world where most business is done online and data breaches are becoming more common, digital trust has become a valuable commodity for those companies that earn it. This phenomenon – where trust has become the currency from which businesses differentiate themselves from others – is altering the approach to security. According to a report by CA Technologies, 86% of responders indicated that they prioritise security over convenience when choosing a product or service online. So, what does Digital Trust mean? We tend to do business with people we trust, but we are even more likely to do business with those we trust more.
Digital trust is under attack
Unfortunately, digital trust is under attack more than ever before:
- 300% spike in cybercrime during the COVID-19 pandemic
- Traditional antivirus solutions miss 57% of attacks
- 69% of businesses spend more time managing tools than defending against threats
In these circumstances, only the cyber-resilient will survive and thrive. Digital transformation has brought new business models and opportunities but also new vulnerabilities. Advanced threats and attacks push the security of most companies to their limits. More remote workers increase the exposure to security risks, and most organisations lack the expertise to deal with increasingly complex threats. So while businesses are becoming aware of the importance of cybersecurity, most have no idea whether they are sufficiently protected.
How protected is your business?
While cybercriminals can destroy your business and all you built, 83% of business owners don’t have a contingency plan for dealing with security threats. As a result, when attacks happen – even small ones – they can be incredibly costly and time-consuming.
When thinking about your cyber protection strategy, it’s important to ask: Are the critical assets that power my business safeguarded? Those assets include your data, devices, and, just as important, your reputation.
Why your business should outsource your security strategy
Like most business owners, you want to focus on your core business – your drive and area of expertise likely isn’t cybersecurity.
Outsourcing your cybersecurity strategy makes sense because, if chosen properly, managed service providers (MSPs) like DCD-IT can ensure your organisation’s unique cybersecurity needs are met, enabling you and your employees to focus on the business. If they truly understand your business’s unique priorities and risk tolerances, the right MSP can keep your cybersecurity effective and as simple as possible – becoming a trusted advisor and an extension of your team.
So, one of the most critical talents of any technology partner is the listening skill. A managed service provider should be your trusted advisor and fit into your environment (not the other way around) to become a true partner and part of your team. By focusing on your point of view and aligning with your business goals, an MSP can build a security program specific to your business’s needs. Ensuring your organisation’s cyber resilience makes it a safe, thriving environment that welcomes innovation, maximises productivity, and can cultivate the digital trust of your customers.
A sound cybersecurity practice is not just technology: it’s people
Enabling cyber resilience means ensuring your business uses best-in-class technology but is reinforced with people, too. A trusted technology partner should be an expert in providing cyber leadership. Comprehensive endpoint detection, protection, and response plans enable an MSP to help you monitor and manage your business’s data, applications, and systems – regardless of location. Balancing that technology with human intelligence is critical. Security awareness, training, and processes that turn your team into the first line of defence are key to thriving in today’s disruptive world.
It is time to make digital trust a top priority
In recent years, the shift to online living has become the norm, with many individuals managing most of their personal and professional lives digitally. For most of us, this transition demands a heightened level of trust. As businesses adapt to this digital era, the impact on their brand and the trust of their customers cannot be overstated. Trust is crucial; losing consumer confidence can wreak havoc on your brand’s reputation and financial health.
To navigate this disruptive environment efficiently, it’s essential to keep cybersecurity straightforward and build a partnership with a reliable IT technology provider who understands your business needs. This approach is key to achieving successful outcomes in today’s complex world.
Ready to secure your business operations? Contact DCD-IT software solutions experts and together we will find the solution that works best for your business. Book a meeting now!